Monday, July 13, 2015

'seduce me' says La India to Latin America

Hari Seshasayee cannot stop listening to 'seduceme', a salsa by Latino singer 'La India' ( her real name Linda Viera Cabellero) He has let himself be seduced by salsa and Latin America. He is the the latest victim of the magic of Latin America. He has surrendered himself to the Latino charms and has even bet his career on Latin America. 
Hari from Chennai studied journalism in Mumbai. His life changed when he went to work with AISEC in Peru in 2008. He stayed there for  two years and also travelled to Brazil. He learnt Spanish and made many Peruvian friends 14 of whom attended his wedding in 2014 in Chennai. After his return to India, he taught Spanish and then covered Latin America for the Mumbai think tank Gateway House: Indian Council on Global Relations. He has written articles on the region in Indian and foreign newspapers and publications. He has just finished a masters degree in Latin America Studies at Stanford University and is going to travel for two months in Peru and Brazil on a research grant from the University. Hari is keen to work in Latin America itself for some years to deepen his knowledge and experience of the region.

He says, " Living in Peru was amazing, and it affirmed that I will for the rest of my life continue to be engaged with that country and the people from that region. More than anything else, it is the people of Latin America, their vibrant, friendly and happy nature, that keep me interested in the region. From an economic and social perspective, I feel we have a lot of complementarities with the Latinos, and there is much scope to work together and learn from each other".

Nivedita Kashyap from Bengaluru is another young person who has hitched her destiny to Latin America. She studied IT and worked in a company for a few years, before getting a chance to go on an AIESEC exchange programme to Lima to work at an e-business startup there for a year.  She travelled all over Peru and to Ecuador, Bolivia and Brazil. Back in Bengaluru, she worked as a Spanish teacher and interpreter. Two years ago, she moved to Washington D.C to do a Master's in international affairs from Georgetown University with focus on Latin America and business diplomacy. At Georgetown, one of the experiences that stood out the most for her was working with Yoani Sanchez, a Cuban blogger, at the time the U.S announced its policy change last December. Nivedita is looking forward to a career in Latin America and India-Latin America relations.
There are other young Indians who have done studies in Latin America itself and have got into Indo- Latin American business with their Latino friends. Anish Narang from Delhi has started a consultancy for Latin America in partnership with his Brazilian MBA classmates from the prestigious FGV business school in Sao Paulo. Sonia Aroul did a bilingual MBA from Di Tella University in Buenos Aires is helping Indian companies with Latin America strategies. This is a welcome contrast to many old Indians who consider the region as too far and have an outdated and negative mindset. Most Indian scholars of Latin America are said to be either in their sixties or stuck as admirers of the Latin America of the sixties continuing to be uncritical and ideological fans of the Cuban revolution and Che Guevara. 
I tell Indian businessmen that ' the risk of doing business with Latin America is.. falling in love'. Quite a few have taken the risk and ended up with Latin American spouses besides business success. Ashok Parthiban, married to a Guatemalteca has a flourishing pharmaceutical business in Guatemala. Three Indian IT boys, who went for a IT project in Colombia,  promptly married three Colombianas ( and have set up their own company in Bogota. Rakesh Vaidyanathan, Arvind Krishnan and Nitai Panchmatia, married to Girls from Ipanema, are in Brazil doing business with India.  Vimal Menon and Somnath Naha, married to Bolivians are promoting Indian business in La Paz. Rajesh Vairon, married to a Paraguayan helps in Indo-Paraguayan business from Asuncion. Reshmi Kwatra, a pharmaceutical export executive from Delhi became Reshmi Murillo after falling in love with a Costa Rican. There are over hundred young Indian executives working in Latin America with Indian IT companies as well as MNCs. Many of them have started dancing Salsa with Latino youth while their Latino counterparts have taken to Bollywood dancing, besides yoga and 'the art of living'.
Shoban Saxena, a young Indian journalist, based in Sao Paulo and married to a Brazilian, writes on Latin America in Indian media. His reports and comments on Latin America are objective in contrast to the biased western media. Mathang Seshagiri from Bengaluru, was in Colombia teaching journalism there. He has learnt Spanish and conquered many hearts there. At present he is working with Google in Bengaluru but is itching to get back to Latin America.  
Some young Indian diplomats and their spouses too have taken Latin America to their hearts after their postings in the region. Taruna, wife of Sandeep Chakravorty, the Ambassador to Peru, is doing a PhD in Latin American literature. She had taught Spanish in Delhi University after her return from Colombia. She said, "I cried when I left Colombia. Now I am going to feel at home in Peru'. 
Over fifty young Indian entrepreneurs had gone in the last five years to Santiago to work on their new ventures, taking up the financial and other support given by the the Chilean government under their pioneering  'Start-Up Chile' programme. During their stay, they had taken Chilean interns and mentored them, as required under the contract. Some of them have stayed on beyond the six-month term under the contract and pursue ventures on their own.
The inflow of youthful energy is great news for the Indo-Latin American relations which is undergoing a paradigm shift. The young Indians blend easily and merrily with the vibrant Latino spirit. Their positive, pragmatic and future-oriented approach is laying the foundation for a new win-win cultural and business partnership.

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