Monday, March 29, 2010

Indian Fashion Show in Buenos Aires

The first-ever Indian Fashion Show we organized on 24 March at Hotel Sheraton in Buenos Aires, was a spectacular success. It was attended by almost 1000 invitees including fashion designers, importers, textile industry representatives and media. The Indian designs, colours and creativity floored the Argentines and has opened the doors to the high-end textile market of Argentina. Since Buenos Aires is the fashion capital of Latin America, the impact of the show will be felt in the whole region.

Two Indian designers Nachiket Barve and Anita Dongre came from Mumbai for the show. We combined them with two Argentine designers Monica Socolovsky and Fabian Zita who use Indian materials and accessories. Monica has travelled to India 96 times and is an ardent devotee of Sai Baba. Her company is called “Satya Fashion”. Her clothes are sold in nearly 200 stores in the country and she also exports to Europe, USA and rest of Latin America.

Following the show, we organized a reception for 200 VIPs. The Show was telecast by Fashion TV and a number of local TV channels. Fashion magazines and newspapers have given wide coverage.
Bandana Tiwari, Editor of the Vogue magazine of India had come specially from Mumbai for our show. Her passage and local hospitality were given by the Argentine government export promotion agency. This was organized by Monica Socolosvky.

Our show was part of the week-long Buenos Aires ‘Alta Moda Fashion Week´ (22-28 March), which featured Argentine and foreign fashion designers. Since we plugged our show into this, we were able to reduce the expenditure on publicity and infrastructure as well as on the Argentine models who were hired for the Fashion Week.

Monica Socolovsky (in the picture baove) has popularized and enhanced the profile of Indian textiles for the last thirty years in Argentina through her “Satya Fashion” stores and franchise. She was the one behind the organization and success of our Fashion Show. She had taken the trouble of visiting our designers in India and coordinating the preparations.

We hope to repeat the Indian Fashion Show next year and the coming years too.. We are also planning to invite a delegation of six to ten Argentine designers for our Fashion shows in India and expose them to our traditions and variety and colours of our materials, embroideries and designs.

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