Patricia Campos de Melo, journalist from Brazil is going to write a book on the emerging new India. She is visiting India from 27 August to 21 September to get a first-hand impression. She is visiting Delhi, Mumbai, Hyderabad and Bangalore. She will interview Ministers, CEOs and interact with a cross section of the Indian society.
The book will be ready in December. This is going to be the first book about modern India in Portuguese language. The timing of the book project coincides with the growing interest in India among the Brazilian corporates and business leaders. It will provide food to the thoughts of Brazilian intellectuals and political leaders who are fascinated by the paradigm shift in India. Brazilian newspapers and magazines, including Playboy Brazil ( separate blog report on this ) have carried reports and analysis on this in recent times. A group of Brazilian economists visited India earlier this year to study the new economy.
Patricia has already written a book on China. She works as a journalist with Estado de Sao Paulo, the second largest newspaper of Brazil. Her reports on India will appear in the newspaper in the coming days.
India Brand Equity Foundation, under CEO Ajay Khanna, is sponsoring Patricia's trip. I hosted a lunch for her and introduced her to business and Indian media.
I cautioned Patricia to be prepared for the challenges of the third world part of India. Her reply
" Sorria... Voce esta na Bahia"- which means "Smile ... you are in bahia ( northeastern state of Brazil)". This is Brazilian culture, attitude and spirit! Smile at the bright side of things, have fun and enjoy.
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