Two Indian designers Nachiket Barve and Anita Dongre came from Mumbai for the show. We combined them with two Argentine designers Monica Socolovsky and Fabian Zita who use Indian materials and accessories. Monica has travelled to India 96 times and is an ardent devotee of Sai Baba. Her company is called “Satya Fashion”. Her clothes are sold in nearly 200 stores in the country and she also exports to Europe, USA and rest of Latin America.
Following the show, we organized a reception for 200 VIPs. The Show was telecast by Fashion TV and a number of local TV channels. Fashion magazines and newspapers have given wide coverage.
Bandana Tiwari, Editor of the Vogue magazine of India had come specially from Mumbai for our show. Her passage and local hospitality were given by the Argentine government export promotion agency. This was organized by Monica Socolosvky.
Our show was part of the week-long Buenos Aires ‘Alta Moda Fashion Week´ (22-28 March), which featured Argentine and foreign fashion designers. Since we plugged our show into this, we were able to reduce the expenditure on publicity and infrastructure as well as on the Argentine models who were hired for the Fashion Week.
Monica Socolovsky (in the picture baove) has popularized and enhanced the profile of Indian textiles for the last thirty years in Argentina through her “Satya Fashion” stores and franchise. She was the one behind the organization and success of our Fashion Show. She had taken the trouble of visiting our designers in India and coordinating the preparations.